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Hi, my name is Shiri. I’m a product designer, brand specialist, and illustrator with 16 years of experience.
I began my career running my own design studio, where I helped startups craft impactful visual identities and launch exceptional digital products.
Since 2022, I’ve been working as a Product Designer and Illustrator at Bank Hapoalim’s CX Studio, where I currently lead high-impact, cross-functional projects. In my role, I actively integrate emerging AI-powered tools into my research and design process, enhancing efficiency, fostering creativity, and uncovering new insights that shape smarter user experiences.
Beyond design, I’m a tattoo artist, swimmer, and passionate vegan cook. I’ve run 8 marathons and am already planning my ninth. I enjoy playing the piano in my free time and will forever be a barefoot country girl.
I’m married and a mother to three cool boys.
Always curious and seeking my next creative challenge
sKILLS
UX/UI
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UX Research
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Usability Testing
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Wireframing
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Advanced Prototyping
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Interaction Design
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Complicated Infographics
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Design Systems
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Pixel-Perfect UI Design
Design
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Branding & Logo Design
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Social Media Campaigns
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Marketing Presentations & Posters
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Illustration
Collaboration
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Close collaboration with Product Managers, Developers, and Designers
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Smooth handoffs and effective cross-functional teamwork
Tools
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Figma
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Adobe Suite
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Sketch
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Zeplin
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Jira
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Advanced AI tools
selected projects
A curated selection of projects showcasing my work as a product designer, UX researcher, AI tools practitioner, illustrator, and artist, blending these worlds to create a diverse range of products and experiences.
