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cool welcome title

Hi, my name is Shiri. I’m a product designer, brand specialist, and illustrator with 16 years of experience. In recent years, I’ve been integrating AI tools into my work to accelerate research, boost creativity, and design smarter user experiences.

Excited for my next creative challenge!

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​I began my career running my own design studio, where I helped startups craft impactful visual identities and launch digital products. Since 2022, I’ve been working as a Product Designer and Illustrator at Bank Hapoalim’s CX Studio, where I lead cross-functional projects that combine UX research, UX/UI design, and visual storytelling, while applying AI-powered tools to enhance efficiency and uncover insights.

 

Beyond design, I find joy in tattooing, swimming, and vegan cooking. I’ve crossed marathon finish lines, love playing the piano, and feel most myself barefoot in nature. Above all, I’m the proud mom of three amazing boys.

sKILLS

UX/UI

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  • UX Research

  • Usability Testing

  • Wireframing

  • Advanced Prototyping

  • Interaction Design

  • Complicated Infographics

  • Design Systems

  • Pixel-Perfect UI Design​

Design

 

  • Branding & Logo Design

  • Social Media Campaigns

  • Marketing Presentations & Posters

  • Illustration​​

Collaboration

 

  • Close collaboration with Product Managers, Developers, and Designers​

  • Smooth handoffs and effective cross-functional teamwork​

Tools

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  • Figma

  • Adobe Suite

  • Sketch

  • Zeplin

  • Jira

  • Advanced AI tools:

ChatGPT-5  Perplexity  GenSpark.ai  NotebookLM

UX Pilot

and more...

selected projects

A curated selection of projects showcasing my work as a product designer, UX researcher, AI tools practitioner, illustrator, and artist, blending these worlds to create a diverse range of products and experiences.

Loan Application Redesign
UX | Reserch | UI | Ilustration | AI

The loan application flow in Bank Hapoalim’s mobile app was redesigned into a simple, five-screen journey. The new process integrates UX research, UI design, and regulatory requirements to deliver a faster, clearer, and more user-friendly experience.

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Calibration System Dashboard
UX | Reserch | UI

Complete UX process aimed at transforming an outdated, fragmented interface into a modern, centralized dashboard, improving usability, streamlining workflows, and making complex technical data clear and accessible.

Designing with AI:
A Full Journey
UX | Reserch | UI | Ilustration | AI 

Complete app concept designed and built in under five hours using AI, showcasing fast, strategic thinking and user-focused execution.

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Product Illustrations
UI | Ilustration

 A series of functional, design-system-based illustrations that clarify complex processes and enrich the user experience across the bank’s digital platforms.

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Creative Playground
UI | Ilustration | AI | Art

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A multidisciplinary collection blending illustration, painting, animation, branding, and AI, created to spark emotion and human connection, especially in response to life during and after October 7.

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