Hi, my name is Shiri. I’m a product designer, brand specialist, and illustrator with 16 years of experience. I began my career running my own design studio, where I helped startups craft impactful visual identities and launch exceptional digital products.

 

Since 2022, I’ve been working as a Product Designer and Illustrator at Bank Hapoalim’s CX Studio, where I currently lead high-impact, cross-functional projects. In my role, I actively integrate emerging AI-powered tools into my research and design process, enhancing efficiency, fostering creativity, and uncovering new insights that shape smarter user experiences.

 

Beyond design, I’m a tattoo artist, swimmer, and passionate vegan cook. I’ve run 8 marathons and am already planning my ninth. I enjoy playing the piano in my free time and will forever be a barefoot country girl.

I’m married and a mother to three cool boys.

 

Always curious and seeking  my next creative challenge 

​